
Customer Experience, a key factor for business competitiveness
How companies can generate business impact
and increase customer satisfaction
Customer Experience, a key factor for business competitiveness
En un mercado cada vez más competitivo, la experiencia del cliente se ha convertido en un elemento decisivo para diferenciarse, fidelizar y crecer. Conscientes de esta realidad, la Cámara Oficial Española de Comercio en Alemania, junto a su empresa asociada KPMG, le invitan a participar en una jornada destinada a mostrar el verdadero valor del customer experience y su impacto directo tanto en la satisfacción del cliente como en el rendimiento empresarial.
A lo largo del acto, los asistentes explorarán cómo las empresas pueden ir más allá de los productos y servicios para crear experiencias que fomenten la lealtad, aumenten el compromiso e impulsen resultados económicos medibles. Aplicaciones prácticas casos empresariales y estrategias reales que demuestran cómo la mejora de la experiencia del cliente se traduce en una mayor retención, una reputación de marca más sólida y un crecimiento sostenible.
Tanto si es usted un/a líder empresarial, un/a profesional de la experiencia del cliente o forma parte de un equipo que busca mejorar las relaciones con los clientes, este evento le proporcionará conocimientos prácticos e inspiración para mejorar el enfoque de su empresa. Una oportunidad única para descubrir insights de valor, aprender de la experiencia de líderes internacionales y generar networking de alto nivel en el corazón de Colonia.
REGISTRO
PROGRAM
Greetings and introduction to the topic
15.00h
Fernando Silva, President of the Spanish Chamber of Commerce in Germany
Presentation of the KPMG CX Study
15.10h
Peter Deubler, Senior Manager, Prokurist Performance & Strategy , KPMG Deutschland
Case Study
15.00h
Luis Fiestas, Head of Digital Banking, BBVA
Pannel Discussion: The importance of customer experience and how companies can differentiate themselves in the market through excellent CX
16.00h
Jaime Navarro, Business Development Manager for Central Europe, LaLiga
Roberto Martin, Deputy of VP Head of Engineering, ZF|ZES
Closing Remarks
16.40h
Networking
16.45h
SPEAKERS

PETER DEUBLER
Senior Manager, Prokurist Performance & Strategy, KPMG Deutschland
Peter Deubler has acquired and developed more than 12 years of experience in all areas of customer experience, from cold calling, sales management, business strategy, global key account management, business development and after-sales at national and international level, both in mid-sized companies and in corporate environments. Currently, Deubler advises companies in the area of customer experience and customer journey with a focus on directed, individual and sustainable development, alignment and implementation of corporate strategies that place the customer at the center of all actions.

LUIS FIESTAS
Head of Digital Banking, BBVA
Over a decade of international experience in fintech and financial services, with a proven track record of transforming financial institutions into product and customer-centric organizations. Vast experience leading global teams, cross-functional technical initiatives, delivering complex change in global matrix organisations and overseeing portfolios and the launch of financial and digital products in regulated industries. Passionate about change management, data analytics, building high-performing multi-cultural teams, and setting up companies for sustainable and agile growth..

jaime NAVARRO
Business Development Manager for Central Europe, LALIGA
With a double degree in Law and Business Administration and a master’s from ICEX, Jaime has built his career between Spain and the DACH region. He currently leads brand expansion and business development for LALIGA in Central Europe. Previously, he supported Spanish companies in their international growth in the German market through roles at Messe Düsseldorf and the Economic and Commercial Office of Spain in Düsseldorf. His international background has allowed him to bridge cultures, build strategic partnerships, and foster collaboration between public and private stakeholders in global environments.

ROBERTO MARTIN
Deputy of VP Head of Engineering, ZF|ZES
With over 26 years in global engineering leadership, Roberto has consistently placed customer needs at the center of innovation, strategy, and partnerships. His experience spans more than two decades of international leadership across three continents and four countries in the automotive and engineering sectors, including OEM relationship management, integrated safety systems, and business development. He looks forward to contributing insights on how technical excellence and empathy can shape exceptional customer journeys.
LOCATION
Luise-Straus-Ernst-Straße 2, 50679 Köln, Alemania