Have you ever wondered if your company is truly ready to face a fast-changing market? What if there was a practical approach to rethink your commercial strategy and drive better results?

In this session, we will explore a practical framework to help us rethink our companies’ approach to the market. Through the presentation and discussion of practices and models for designing commercial strategy, sales organisation and sales policies, we will explore how to navigate an increasingly dynamic and fast-changing environment.

The event is aimed at professionals from all types of companies and will offer ideas, practical examples and tools to help us reflect on how to strengthen our efforts to drive growth and improve our organisations’ results.

The session is divided into two parts. First, we will present a conceptual framework supported by examples to stimulate individual reflection. The second part will consist of a panel discussion with executives (to be confirmed), who will share their experiences and insights to enrich the collective discussion.